1. Nike
As one of the
world’s largest shoe companies and shoe brands, Nike has always been at
the leading edge of innovation, technology development and cutting-edge
marketing campaigns that help them surpass all the other brands in the
world in terms of popularity and sales. Nike’s latest ‘Just do It’
marketing campaign featuring ‘Colin Kaepernick’ has proved to be
beneficial for the company this year as it helped grow their online
sales of footwear products across the world. Nike, the world’s largest
sports footwear brand is reinventing itself for the digital era.
Although it is in the early innings of a transition, the company is
taking several steps toward its goal to become a retail tech company and
some of these tactics are already appearing to be working. Nike is
also getting its flagship products right with shoes like Nike Air Max
270, ZoomX, React, and VaporMax has landed with customers.
2. Adidas
With
its roots in Germany, Adidas has become one of the top shoe companies
and shoe brands in the world. The company produces more than 900 million
sports and lifestyle products with independent manufacturing partners
around the world. The company generated sales of approximately $25
billion in 2017. These staggering numbers alone are the testaments that
Adidas is quite a large and multifaceted company. With more than 1000
stores across the world, the shoe brand has risen to extreme heights of
success. Adidas has not only become the symbol of sports fashion but
also has presented a collective image of street, pop-culture, music,
sports and other fashion statements, creating its existence through its
remarkable communication strategies.
3. New Balance
Unlike
its rivals, the Boston-based multinational corporation, New Balance,
shuns celebrity endorsement. The company claims to underline substance
over style by highlighting lesser-known athletes. Besides manufacturing
men’s and women’s shoes for basketball, tennis, golf, hiking, running
and cross training, New Balance offers fitness apparel and shoes for
kids and owns shoemaker Dunham. The company’s products portfolio also
includes Aravon shoes for comfort performance, Warrior hockey wear, PF
Flyers footwear, and Brine, a leader in field hockey, lacrosse, soccer,
and volleyball. The company is striving to expand beyond the US and it
recently opened its first UK store on London’s Oxford Street.
4. ASICS
ASICS
is one of Japan’s top shoe companies and other equipment. Since its
foundation in 1949, ASICS has been one of the global footwear brands
that are committed to nurturing the youth across the world through
sports to contribute to society. Over more than six decades, the
company inherits its values and provides own products while capturing
the changes in the social environment. ASICS recently announced the
launch of its new product ‘Solution Speed’ tennis footwear which is
designed to enhance agility and speed during the game. The Solution
Speed shoe feature three of company’s advanced technologies including
Court Specific FlyteFoam, TWISTRUSS, and FLEXION FIT.
5. Kering (PUMA)
Kering
is one of the world leaders in apparel and accessories that develops an
ensemble of powerful luxury, lifestyle and sports brands, some of those
including Gucci, Bottega Veneta, Volcom, and Puma. Its Puma brand
provides an impressive and versatile collection of shoes/footwear,
apparel, and accessories. Over the past few decades, Puma has
consistently evolved to introduce a diversified product portfolio that
includes Puma Suede, Basket, Roma, Easy Rider, and many more. Puma’s
motorsports collection includes co-branded sneakers with leaders
including Ducati and Ferrari. The brand’s latest technologically advance
sneaker Faas, is endorsed by the fastest man in the world, Usain Bolt.
6. Skechers
Founded
in the year 1992, Skechers is one of the fastest growing shoe companies
in the US, focusing on trendy and casual styles for men and women
between the ages of 19 to 40 years. The billion-dollar and award-winning
company stems from the high-quality product offering, cutting-edge
print and television advertising, and diversified domestic and global
distribution channels. Skechers’ products include boots, sneakers,
training shoes, oxfords, sandals, and semi-dressy shoes. The company
offers street-focused and fashion footwear under the Zoo York, Marc
Ecko, and Mark Nason brands. Skechers shoes are sold in more than 160
countries through specialty stores and some 390 company-owned outlet
stores.
7. Fila
Beginning
as a textile firm in Biella, Italy more than nine decades ago, Fila
(Fabbrica Italiana Lapis ed Affin) has since grown into one of the top
shoe companies and shoe brands in the categories of tennis, soccer, and
running in Asia, Europe and Americas. Indeed, today, Fila is a leading
designer and marketer of footwear, apparel, and accessories for sport
and leisure with products categories including casual and athletic
footwear, casual wear, activewear, and sportswear. The Company offers
its wide range of products under a number of brands, including Tratto,
Das, Giotto, D idò, Pongo, Lyra, and others.
8. Bata
For
more than 130 years, Bata has been the most recognized footwear brand
in the world. Today, the company which is led by the third generation of
Bata family continue to dedicate themselves to finding new shoe
materials, developing innovative technologies, and manufacturing new
products that blend fashion with comfort. The company today has a
presence in over 60 countries with more than 5000 retail stores, 24
fully-owned factories, and dedicated e-commerce operations. Bata
combines the best of local and global, effectively catering to the needs
of consumers across the world, making it one of the world’s fastest
growing shoe companies.
9. Burberry
Burberry
is the well-established manufacturer of luxury clothing, readymade
fashion outerwear, fragrances, cosmetics, sunglasses, shoes and other
accessories for men, women, and children. It is one of the most
recognized brands in the EU, Australia, US and various other parts of
Asia. The British designer company is planning to expand its shoe
business rapidly and is set to make a strategic investment in its
leather goods supply chain. Burberry recently acquired a leather-good
facility from its Italian partner CF&P.
10. VF Corporation
Founded
in 1899, VF is one of the world’s leading apparel, footwear, and
accessories companies with socially responsible operations spanning
several geographies, distribution channels, and product categories. It
serves consumers across the world with its wide-ranging portfolio of
lifestyle apparel and shoe brands including The North Face, Wrangler,
Lee, Timberland, and Vans. Their brands’ popularity got them many
consumers which prompted them to open outlet stores across the globe.
Further, the company launched its e-commerce portal in 2013.
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